Backing the sport as well as securing it

Open Eyed supports professional boxer Alin Cuzea. The relationship sits alongside the company's work at boxing shows and with clubs across the East Midlands.

For Open Eyed, the connection makes sense because boxing places a premium on preparation, discipline and composure. Those same qualities matter in security work.

More than a logo on a poster

The sponsorship forms part of Open Eyed's wider involvement in fight nights, boxing events and clubs across the region.

That gives the partnership a stronger connection than a simple advertising arrangement. The company is already present around the sport through event work, club relationships and local sponsorship.